Timothy BramlettWhat an "As Seen On" Page Actually Is
You've seen them on SaaS landing pages and startup homepages. A row of logos, sometimes with a heading like "Featured On" or "As Seen In," showcasing all the places that product has been mentioned or listed. It looks impressive. It builds instant credibility. And almost anyone can create one.
An "As Seen On" page takes this concept further. Instead of a simple logo strip on your homepage, you dedicate an entire page to showcasing every directory listing, press mention, podcast appearance, and award your startup has received. Each entry links back to the original source, creating a rich web of social proof that works on both visitors and search engines.
The psychology behind it is simple. When a potential customer lands on your site and sees that you're listed on Product Hunt, featured on BetaList, mentioned in a TechCrunch article, and reviewed on G2, their trust in your product increases dramatically. It signals that other credible platforms have already vetted you.
Why Every Startup Should Have One
Most founders treat directory submissions as a one and done task. Submit, get listed, move on. An "As Seen On" page turns every single submission into a permanent trust asset on your own website.
It compounds over time. Every new directory listing, every podcast mention, every blog feature gets added to the page. Six months from now, a visitor sees 30 or 40 logos instead of 5. That's a powerful visual.
It helps with SEO. Each entry on your "As Seen On" page can include a link to the original listing, creating a network of internal and external links that search engines love. You can also target keywords like "[your product] reviews" or "[your product] press" that people search when evaluating your tool.
It works in sales conversations. When a potential customer asks "who else uses this?" or an investor asks about traction, you can send them a single link that tells the whole story. It's more effective than rattling off a list of names in an email.
Directories notice it too. When a directory curator visits your site and sees you're actively listed on dozens of other platforms, they're more likely to feature you. It signals that you take distribution seriously and that other platforms have already validated your product.
What to Include on Your Page
Think beyond just startup directories. Your "As Seen On" page should capture every form of external validation your startup has received.
Startup directories are the foundation. Every directory you've submitted to and been accepted on belongs here. That includes sites like Product Hunt, BetaList, PostYourStartup.co, Launching Next, BetaPage, and the dozens of niche directories in your space. Even smaller directories with modest traffic deserve a spot because volume matters for the overall impression.
Press and media mentions carry the most weight. If a journalist, blogger, or newsletter author has written about your product, that logo goes front and center. Even a brief mention in a roundup article counts.
Podcast appearances are often overlooked. If you or your cofounder have been a guest on any podcast, include the show's logo and a link to the episode. Audio content builds a different kind of trust because listeners feel like they know you personally.
Awards and competitions add a layer of prestige. Hackathon wins, startup competition placements, "best of" lists, and industry awards all belong here.
Review platforms like G2, Capterra, Trustpilot, or Product Review show that real users have evaluated your product. If you have ratings on these platforms, include the rating alongside the logo.
Community features round things out. If your product has been discussed on Hacker News, featured in a subreddit, or highlighted in a Slack community, those count too.
How to Collect Directory Badges and Logos
Getting the visual assets for your page requires a bit of legwork, but it's straightforward.
Check each directory for embed codes. Many directories like Product Hunt provide official badges or embed widgets. These are designed to be placed on your site and often include your rating or vote count. Use these when available because they look polished and often update dynamically.
Download logos from press kits. Most major platforms have a press or brand page where you can download their logo in various formats. Search for "[platform name] press kit" or "[platform name] brand assets." Always use the version designed for dark or light backgrounds depending on your site's design.
Take screenshots as a fallback. If a platform doesn't offer a badge or downloadable logo, screenshot your listing page and crop it cleanly. This works especially well for smaller directories where a screenshot of your actual listing is more authentic than a generic logo.
Use consistent sizing. Whatever approach you take, make sure all logos display at roughly the same visual weight. A massive Product Hunt badge next to a tiny no name directory logo looks unbalanced. Resize everything to a consistent height, usually 40 to 60 pixels.
Page Structure and Layout
The most effective "As Seen On" pages follow a clean, scannable structure.
Start with a headline. Something direct like "Where You'll Find Us" or "Featured On" or "As Seen Across the Web." Avoid corporate language like "Our Media Presence." Keep it conversational.
Lead with your strongest logos. Put the most recognizable names at the top. Product Hunt, TechCrunch, Y Combinator, or whatever carries the most weight in your industry. First impressions matter, and a visitor who sees a trusted name immediately will keep scrolling.
Use a grid layout for logos. A 3 or 4 column grid works well on desktop, collapsing to 2 columns on mobile. Each cell should contain the platform logo, the platform name, and optionally a one line description of the mention ("Featured Product, March 2026"). Link each cell to the actual listing or article.
Group by type if you have enough entries. Once you have 20 or more entries, consider organizing them into sections: Directories, Press, Podcasts, Awards. This makes the page easier to scan and shows the breadth of your coverage.
Add a brief intro paragraph. Two or three sentences at the top explaining what the page is. Something like: "We're proud to be listed and featured across these platforms. Each link goes to our actual listing or mention so you can read what others are saying about us."
SEO Benefits You Might Not Expect
An "As Seen On" page does more for your search rankings than you might think.
It creates natural internal linking opportunities. You can link to this page from your homepage, about page, and footer. Every internal link strengthens the page's authority in Google's eyes.
It targets evaluation keywords. People searching for "[your product] reviews" or "is [your product] legit" are in the evaluation phase of their buying journey. An "As Seen On" page can rank for these terms and convert hesitant visitors into customers.
External links build authority. Each entry on your page links out to a reputable external site. While outbound links aren't a direct ranking factor, they signal to search engines that your page is well connected and provides real value to visitors.
It generates backlink opportunities. When other founders see your "As Seen On" page, they sometimes link to it as an example of good startup marketing. "Look how [Startup X] showcases their press coverage" is the kind of reference that earns natural backlinks.
Where to Link to Your Page
Creating the page is only half the battle. You need to make sure people actually find it.
Footer navigation is the most common placement. Add "Press" or "As Seen On" to your site footer alongside About, Blog, and Contact. This makes it discoverable without cluttering your main navigation.
Homepage logo strip with a "See all" link is the ideal combo. Show your top 4 or 5 logos on the homepage, then link to the full page for visitors who want to see more.
About page integration works naturally. Your about page tells your story, and your "As Seen On" page proves that story is being noticed. Cross link between them.
Email signatures are an underrated distribution channel. Add a line like "Featured on 30+ startup platforms" with a link to your "As Seen On" page. Every email you send becomes a subtle trust builder.
Sales and investor materials should reference the page. Instead of listing press mentions in a pitch deck, include a QR code or link to the page. It's always more up to date than a static slide.
Using the Page in Sales and Fundraising
Your "As Seen On" page is a sales weapon if you use it intentionally.
When a prospect asks for references or social proof, send them the page link. It's faster and more comprehensive than digging up individual testimonials. The sheer volume of external validation often does the convincing for you.
For investor conversations, the page demonstrates distribution awareness. Investors want to see that you understand how to get your product in front of people. A well maintained "As Seen On" page signals exactly that.
Include specific metrics when possible. "Featured on Product Hunt with 500+ upvotes" or "Rated 4.8/5 on G2 from 50 reviews" turns generic logos into compelling data points. Numbers make the social proof tangible.
Keeping It Updated
The power of an "As Seen On" page comes from momentum. Set a recurring reminder, maybe monthly, to update it.
Every time you submit to a new directory on PostYourStartup.co's directory list (postyourstartup.co/directories), check back a week later to confirm you're listed. Once confirmed, add the entry to your page. Use a tool like the directory tracker to keep tabs on where you've submitted and where you've been accepted.
When someone writes about your product, add it within a day or two. Fresh entries at the top of the page signal to returning visitors that your startup is actively gaining traction.
Remove dead links during your monthly review. Directories occasionally shut down or restructure their URLs. A broken link undermines the trust the page is trying to build.
The Flywheel Effect
Here's the part most founders miss. An "As Seen On" page creates a positive feedback loop.
More directory listings lead to a more impressive page. A more impressive page leads to higher conversion rates. Higher conversion rates lead to more users and revenue. More traction makes directories more likely to feature you. More features mean more entries on the page.
This flywheel spins slowly at first. Your page might start with just 5 or 6 entries, and that's fine. The goal is to keep adding to it consistently. In six months, that modest start turns into a wall of social proof that no competitor without one can match.
Start building your page today. You probably have more listings and mentions than you realize. Gather them all in one place and let them work together.