Free A/B testing course

About

Having aided over 3,000 teams with experimentation, we noticed recurring problems: lacking hypotheses, prematurely stopped tests, and misleading metrics presented as successes. To address this, we created the course we wished we had access to two years prior. This entirely free, tool-agnostic program consists of six modules. It covers identifying what to test, interpreting statistical significance, and establishing a repeatable monthly system for your team, not just a one-time event. The course is grounded in actual experiments, not theoretical concepts.