AngleLab

About

Most advertisements underperform because they are crafted from the founder's viewpoint rather than the customer's. AngleLab evaluates your ad using 14 distinct consumer personas. Each persona rates the copy and explains precisely why they would or would not interact with it. You receive a benchmark comparison against over 12,000 actual advertisements, targeted rewrites for the personas you are not reaching, and fresh approaches to trial. This tool was developed following 16 years of managing paid advertising for my own direct to consumer brand. Join the free beta, which includes 50 daily tests and does not require a credit card.