INKWORTH

About

Public relations is often the most misinterpreted marketing discipline. In discussions about return on investment, PR professionals typically cite metrics like reach, awareness, ad equivalency, share of voice, and general sentiment, none of which they significantly influence. These measures fail to address the core question every CMO faces: should incremental budget, whether one dollar or one million, be allocated to PR or another channel? The rise of AI Overviews is exacerbating this problem by increasing the perceived importance of PR while further obscuring its true measurability. This is why INKWORTH exists. It is a free and simple tool that provides an annual value range for your media coverage.