Unask

About

User research is often bypassed by teams due to its high cost, typically over $3,000, and lengthy timelines of several weeks. This leads to guesswork in development, with teams only discovering the lack of market interest much later. Unask provides a solution. By simply describing your concept, Unask utilizes AI to create 15 personas that mirror your target demographic and then conducts in depth interviews guided by the Mom Test principles. The result is a scored list of user problems, complete with direct quotes from the interviews, delivered in a shareable PDF report. Unask focuses on uncovering past behaviors, not subjective opinions, avoiding leading questions to reveal genuine spending habits, frustrations, and current solutions.