Praxis

About

Elections are often decided by approximately 8% of voters, and they deserve more than a standard donation request. Praxis tailors scripts to individual voters, ensuring a climate-concerned voter learns about a candidate's energy policy and a renter hears about housing plans relevant to rezoning. Responses are automatically categorized. Each call, text, and advertisement enriches a unique persuasion dataset, revealing the messages that resonate with specific demographics and the reasons behind their effectiveness. Founded by Penn and Princeton alumni, Praxis aims to leverage campaigns as an entry point, with the dataset as the core business asset.