The Peacock's Echo

About

If a consumer queries an AI for suggestions related to your product area, does your brand come to mind? For the majority of brands, the answer is unclear, and often, it's no. Introducing Generative Echo Optimisation, or GEO, through a business narrative and practical manual. Search Engine Optimisation showed brands the path to visibility; GEO focuses on becoming the preferred choice. This involves 20 specific actions, monitoring 3 key metrics, and implementing a fundamental change in approach. Developed by the former EMEA Marketing Director at Bang & Olufsen.